![]() With that being said, CDI College has nailed it on the head. The Image: It has been proven that the best image to use in Facebook Ads is a smiling woman looking directly at the camera.The News Feed Link Description: The link description gives you up to 200 more characters to give additional information and details about the offer or product/service and describe what users will gain access to by clicking through.It should be the text that will grab users’ attention as they scroll through their Facebook Feed. The Headline: This text (up to 25 characters) below the image or next to the image is larger and more obvious than the other text sections, and clearly describes the most important piece of information to users.The Image: News Feed and Sidebar Ads both provide you with the opportunity to upload your own image to visually convey what you are trying to promote and to grab users’ attention.Using an ad with text in it allows you to convey another message or re-emphasize part of your message. The Image Text: Often times businesses choose to include text over top of their image if they want it to stand out boldly as they have done in purple in this ad.It serves as a brief introduction to your ad, giving them just enough info to make them want to read the rest of the text. ![]() The Body Text: Located above the ad, the body text provides the basis of what the business is advertising, or what their offer is. Before we start critiquing, let’s break down the different parts of a Facebook Ad.ġ.
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